LoadingLoadingLoadingLoadingMSc Tourism & Cultural Heritage Management — one admission, a shared core, two named specialisations.
Online only
A double-path master's for the region's fast-growing tourism sector. Shared core in the visitor economy, then pathways in Tourism Management (destinations, operations, marketing) and Cultural Heritage Management (sites, interpretation, conservation governance), with a destination-and-site capstone. Arab Leadership University delivers this award fully online across the Arab region. There is no campus. English is the administrative language of the award; Arabic-medium tracks require additional language evidence. Assessment is identity-checked. This is an academic Master's award; where a field has a licensing or registration route, that remains a matter for your professional body or regulator. You will work through the material as a practitioner-researcher: applied methods, real or anonymised cases, and a supervised capstone or dissertation as the final component. Faculty mark whether you noticed the constraints a slide deck usually hides. MSc Tourism & Cultural Heritage Management (Dual Track) is taught as one award, not a list of unrelated modules. The published length is 24 months, and the credit total is 42. Students move from Tourism Systems & Destination Economics through Tourism Systems & Destination Economics; Heritage, Ethics & Community; Data & Insight for Visitor Management; Research Methods & Identity-Checked Assessment; Destination Management & Governance; Hospitality & Attraction Operations, and finish on Dual-Track Capstone: Destination & Heritage Site Plan. Each course has a question, a method, and a submission. In this field, students find where time or cost is lost and recommend one operational change. Reading is a process map, a capacity note, and a disruption case. The artefact a marker expects is a recommendation for one lane, site, or service with the cost and the risk. The award is built so that a graduate can do the following in practice: Manage a destination, attraction or event through its operational realities Balance the visitor economy against heritage, community and conservation Run revenue, marketing and digital distribution for the sector Teaching assumes the student can read a source, attempt a problem before the seminar, and revise after feedback. Attendance at live seminars is part of the design. The capstone or final course must use the methods of the earlier courses; a project that ignores them does not pass. The pages for each course name the topics that are examined. Those topics are the syllabus. A brochure line is not a substitute for them.
The programme carries 42 credits across four assessed modules. Delivery is tuition-free aside from the examination fee. Transcripts use letter grades and a GPA scale consistent with Arab Leadership University awards. No professional-body logo is used in marketing to imply endorsement.
Study online
Tuition is free. Examinations are free. There is no exam fee. Study from anywhere in the world.
| Code | Course | Credits · hours |
|---|---|---|
| ALTH701 | Tourism Systems & Destination Economics Tourism Systems & Destination Economics (ALTH701) is a 3-credit course on MSc Tourism & Cultural Heritage Management (Dual Track), with 30 notional learning hours. By the end, students can find where time or cost is lost and recommend one operational change, using Tourism Systems & Destination Economics as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a process map, a capacity note, and a disruption case. Seminar time is for the decision, not for reading the materials aloud. Assessment is a recommendation for one lane, site, or service with the cost and the risk. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.
| 3 · 30 h |
| ALTH702 | Heritage, Ethics & Community Heritage, Ethics & Community (ALTH702) is a 3-credit course on MSc Tourism & Cultural Heritage Management (Dual Track), with 30 notional learning hours. By the end, students can find where time or cost is lost and recommend one operational change, using Heritage, Ethics & Community as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a process map, a capacity note, and a disruption case. Seminar time is for the decision, not for reading the materials aloud. Assessment is a recommendation for one lane, site, or service with the cost and the risk. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.
| 3 · 30 h |
| ALTH703 | Data & Insight for Visitor Management Data & Insight for Visitor Management (ALTH703) is a 3-credit course on MSc Tourism & Cultural Heritage Management (Dual Track), with 30 notional learning hours. By the end, students can define a measurable question, fit a method that can be checked, and report where it fails, using Data & Insight for Visitor Management as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a dataset description, a methods note, and one published evaluation. Seminar time is for the decision, not for reading the materials aloud. Assessment is a project note with the question, the method, the result, and the limitation. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.
| 3 · 30 h |
| ALTH704 | Research Methods & Identity-Checked Assessment Research Methods & Identity-Checked Assessment (ALTH704) is a 3-credit course on MSc Tourism & Cultural Heritage Management (Dual Track), with 30 notional learning hours. By the end, students can find where time or cost is lost and recommend one operational change, using Research Methods & Identity-Checked Assessment as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a process map, a capacity note, and a disruption case. Seminar time is for the decision, not for reading the materials aloud. Assessment is a recommendation for one lane, site, or service with the cost and the risk. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.
| 3 · 30 h |
| Code | Course | Credits · hours |
|---|---|---|
| ALTH705 | Destination Management & Governance Destination Management & Governance (ALTH705) is a 3-credit course on MSc Tourism & Cultural Heritage Management (Dual Track), with 30 notional learning hours. By the end, students can say who decides, under which rule, and draft a note a professional could read, using Destination Management & Governance as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a statute or instrument, a case or policy paper, and a commentary. Seminar time is for the decision, not for reading the materials aloud. Assessment is a memo or draft clause with sources and a revision note. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone. This course is academic. It does not admit the student to practise law and it is not a qualifying law degree.
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| Code | Course | Credits · hours |
|---|---|---|
| ALTH709 | Site Management & Conservation Governance Site Management & Conservation Governance (ALTH709) is a 3-credit course on MSc Tourism & Cultural Heritage Management (Dual Track), with 30 notional learning hours. By the end, students can say who decides, under which rule, and draft a note a professional could read, using Site Management & Conservation Governance as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a statute or instrument, a case or policy paper, and a commentary. Seminar time is for the decision, not for reading the materials aloud. Assessment is a memo or draft clause with sources and a revision note. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone. This course is academic. It does not admit the student to practise law and it is not a qualifying law degree.
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| Code | Course | Credits · hours |
|---|---|---|
| ALTH712 | Integrating Two Disciplines in Practice Integrating Two Disciplines in Practice (ALTH712) is a 3-credit course on MSc Tourism & Cultural Heritage Management (Dual Track), with 30 notional learning hours. By the end, students can find where time or cost is lost and recommend one operational change, using Integrating Two Disciplines in Practice as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a process map, a capacity note, and a disruption case. Seminar time is for the decision, not for reading the materials aloud. Assessment is a recommendation for one lane, site, or service with the cost and the risk. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.
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Modules are assessed through a published mix of coursework, applied projects, and examinations. Exam windows are announced in advance so students in other time zones are not forced into overnight sittings. Alternative arrangements are available where documented.
The published duration is 24 months. Teaching language: English and Arabic (bilingual assessment; academic Arabic required for AR-medium tracks). Actual time-to-complete depends on mode and any recognised prior learning.
This is a fully online award. You study from your country. No student visa and no campus relocation are required.
Degree tuition for this award is published as £0 / tuition-free on the online pathway. Examination or administrative fees may apply at checkout — never an annual tuition invoice. Check the Fees page for any extras.
Requirements are grouped on this page (academic, English, documents). Equivalent qualifications are considered. English may be waived after prior English-medium study.
Assessment is typically a mix of coursework, projects, and examinations. Doctoral awards include a thesis or dissertation and an oral examination. Details sit in the programme specification and module outlines.
Recognition of the award for local employment, professional licence, or ministry attestation is decided by your employer or regulator. Arab Leadership University publishes verification pages for certificates. We do not claim automatic equivalence in every country.
Start an application on this website. Progress is saved from the first step. Admissions: admissions@aleaderuni.com.
Recognised & Accredited
| 3 · 30 h |
| ALTH706 | Hospitality & Attraction Operations Hospitality & Attraction Operations (ALTH706) is a 3-credit course on MSc Tourism & Cultural Heritage Management (Dual Track), with 30 notional learning hours. By the end, students can describe how people, records, and decisions move through one service, and separate cause from harm, using Hospitality & Attraction Operations as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a pathway description, an incident summary, and an information standard. Seminar time is for the decision, not for reading the materials aloud. Assessment is a brief a service manager could use, with the evidence attached. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone. This course does not confer a licence to practise nursing, medicine, or any other clinical profession.
| 3 · 30 h |
| ALTH707 | Tourism Marketing & Digital Distribution Tourism Marketing & Digital Distribution (ALTH707) is a 3-credit course on MSc Tourism & Cultural Heritage Management (Dual Track), with 30 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Tourism Marketing & Digital Distribution as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.
| 3 · 30 h |
| ALTH708 | Major Events & Visitor Flow Major Events & Visitor Flow (ALTH708) is a 3-credit course on MSc Tourism & Cultural Heritage Management (Dual Track), with 30 notional learning hours. By the end, students can find where time or cost is lost and recommend one operational change, using Major Events & Visitor Flow as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a process map, a capacity note, and a disruption case. Seminar time is for the decision, not for reading the materials aloud. Assessment is a recommendation for one lane, site, or service with the cost and the risk. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.
| 3 · 30 h |
| 3 · 30 h |
| ALTH710 | Interpretation, Museums & Digital Heritage Interpretation, Museums & Digital Heritage (ALTH710) is a 3-credit course on MSc Tourism & Cultural Heritage Management (Dual Track), with 30 notional learning hours. By the end, students can find where time or cost is lost and recommend one operational change, using Interpretation, Museums & Digital Heritage as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a process map, a capacity note, and a disruption case. Seminar time is for the decision, not for reading the materials aloud. Assessment is a recommendation for one lane, site, or service with the cost and the risk. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.
| 3 · 30 h |
| ALTH711 | Heritage Law, Listing & Planning Interfaces Heritage Law, Listing & Planning Interfaces (ALTH711) is a 3-credit course on MSc Tourism & Cultural Heritage Management (Dual Track), with 30 notional learning hours. By the end, students can say who decides, under which rule, and draft a note a professional could read, using Heritage Law, Listing & Planning Interfaces as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a statute or instrument, a case or policy paper, and a commentary. Seminar time is for the decision, not for reading the materials aloud. Assessment is a memo or draft clause with sources and a revision note. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone. This course is academic. It does not admit the student to practise law and it is not a qualifying law degree.
| 3 · 30 h |
| 3 · 30 h |
| ALTH713 | Dual-Track Capstone: Destination & Heritage Site Plan Dual-Track Capstone: Destination & Heritage Site Plan (ALTH713) is a 6-credit course on MSc Tourism & Cultural Heritage Management (Dual Track), with 60 notional learning hours. By the end, students can find where time or cost is lost and recommend one operational change, using Dual-Track Capstone: Destination & Heritage Site Plan as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a process map, a capacity note, and a disruption case. Seminar time is for the decision, not for reading the materials aloud. Assessment is a recommendation for one lane, site, or service with the cost and the risk. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.
| 6 · 60 h |