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Manage clubs, events and commercial sport with professional rigour
Online only
The global sport industry combines passion with complex commercial, operational and integrity challenges. This MSc develops managers for clubs, federations, agencies, events and sport-tech firms. You will study sport economics, branding and fan engagement, finance and sponsorship, events operations, governance and media rights. The capstone is a strategic initiative for a real or simulated sport organisation assessed by faculty and industry reviewers.
Edinburgh's sporting culture and international online cohort provide dual perspectives: community sport and elite commercial ecosystems. Integrity, inclusion and athlete welfare are core — not electives.
Faculty spotlight
Faculty with club commercial and major-event experience lead case studios; governance specialists cover integrity systems.
Study online
Every programme can be completed fully online with zero tuition fees — study from anywhere in the world.
| Code | Course | Credits |
|---|---|---|
| SPM501 | Sport Industry Economics & Business Models Industry structure and business model architecture in sport.
| 3 |
| SPM502 | Sport Marketing, Branding & Fan Engagement Brand and fan relationship systems for sport properties.
| 3 |
| SPM503 | Sport Finance, Sponsorship & Revenue Models Revenue architecture and sponsorship valuation.
| 3 |
| SPM504 | Research Methods in Sport Management Research designs for sport management projects.
| 3 |
| Code | Course | Credits |
|---|---|---|
| SPM505 | Event Management, Stadium Operations & Safety Planning safe, excellent major and matchday events.
| 3 |
| SPM506 | Sport Law, Governance & Integrity Governance structures, integrity threats and legal frameworks.
| 3 |
| SPM507 | Athlete Pathways, Performance Support Systems Pathway systems and multi-disciplinary performance environments.
| 3 |
| SPM508 | Media Rights, Digital Content & Global Sport Broadcast rights, content strategy and globalisation of sport.
| 3 |
| Code | Course | Credits |
|---|---|---|
| SPM601 | Diversity, Inclusion & Sport Development Policy Inclusion and community sport development frameworks.
| 3 |
| SPM602 | Strategic Leadership in Sport Organisations Leadership, culture and strategy execution in clubs and federations.
| 3 |
| SPM603 | MSc Sports Management Capstone Strategic initiative with commercial, operational and integrity analysis.
| 6 |
Recognised & Accredited
