LoadingLoadingLoadingLoadingMSc Marketing & Digital Transformation — an accredited Master's for people doing this work, not just reading about it.
Online only
Customer strategy, digital channels, marketing analytics and the organisational change behind digital-first marketing. Arab Leadership University delivers this award fully online across the Arab region. There is no campus. English is the administrative language of the award; Arabic-medium tracks require additional language evidence. Assessment is identity-checked. This is an academic Master's award; where a field has a licensing or registration route, that remains a matter for your professional body or regulator. You will work through the material as a practitioner-researcher: applied methods, real or anonymised cases, and a supervised capstone or dissertation as the final component. Faculty mark whether you noticed the constraints a slide deck usually hides. MSc Marketing & Digital Transformation is taught as one award, not a list of unrelated modules. The published length is 18 months, and the credit total is 36. Students move from Marketing Strategy & Value Creation through Marketing Strategy & Value Creation; Consumer Behaviour & Decision Psychology; Brand Equity, Architecture & Positioning; Digital Marketing, Content & Platform Growth; Integrated Marketing Communications & Media; Pricing, Revenue & Product Marketing, and finish on Marketing Capstone Project. Each course has a question, a method, and a submission. In this field, students justify a marketing decision with evidence rather than a slogan. Reading is a brief, a channel note, and a measurement plan. The artefact a marker expects is a campaign or content recommendation with audience, channel, and measure. The award is built so that a graduate can do the following in practice: Set a customer strategy and a positioning that holds up Run marketing analytics, attribution and experiments Plan and measure across digital channels and content Teaching assumes the student can read a source, attempt a problem before the seminar, and revise after feedback. Attendance at live seminars is part of the design. The capstone or final course must use the methods of the earlier courses; a project that ignores them does not pass. The pages for each course name the topics that are examined. Those topics are the syllabus. A brochure line is not a substitute for them.
The programme carries 36 credits across four assessed modules. Delivery is tuition-free aside from the examination fee. Transcripts use letter grades and a GPA scale consistent with Arab Leadership University awards. No professional-body logo is used in marketing to imply endorsement.
Study online
Tuition is free. Examinations are free. There is no exam fee. Study from anywhere in the world.
| Code | Course | Credits · hours |
|---|---|---|
| ALX72201 | Marketing Strategy & Value Creation Marketing Strategy & Value Creation (ALX72201) is a 3-credit course on MSc Marketing & Digital Transformation, with 30 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Marketing Strategy & Value Creation as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.
| 3 · 30 h |
| ALX72202 | Consumer Behaviour & Decision Psychology Consumer Behaviour & Decision Psychology (ALX72202) is a 3-credit course on MSc Marketing & Digital Transformation, with 30 notional learning hours. By the end, students can read a finding and say what it shows about behaviour, and what it does not, using Consumer Behaviour & Decision Psychology as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses one empirical paper, one methods critique, and an ethics note. Seminar time is for the decision, not for reading the materials aloud. Assessment is a critical review that a non-specialist manager could follow. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone. This course does not confer a psychology, counselling, or clinical licence.
| 3 · 30 h |
| ALX72203 | Brand Equity, Architecture & Positioning Brand Equity, Architecture & Positioning (ALX72203) is a 3-credit course on MSc Marketing & Digital Transformation, with 30 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Brand Equity, Architecture & Positioning as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.
| 3 · 30 h |
| Code | Course | Credits · hours |
|---|---|---|
| ALX72205 | Digital Marketing, Content & Platform Growth Digital Marketing, Content & Platform Growth (ALX72205) is a 3-credit course on MSc Marketing & Digital Transformation, with 30 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Digital Marketing, Content & Platform Growth as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.
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| Code | Course | Credits · hours |
|---|---|---|
| ALX72209 | Brand Leadership, Reputation & Crisis Brand Leadership, Reputation & Crisis (ALX72209) is a 3-credit course on MSc Marketing & Digital Transformation, with 30 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Brand Leadership, Reputation & Crisis as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.
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| Code | Course | Credits · hours |
|---|---|---|
| ALX72213 | Research Design for Marketing Research Design for Marketing (ALX72213) is a 3-credit course on MSc Marketing & Digital Transformation, with 30 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Research Design for Marketing as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.
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Modules are assessed through a published mix of coursework, applied projects, and examinations. Exam windows are announced in advance so students in other time zones are not forced into overnight sittings. Alternative arrangements are available where documented.
The published duration is 18 months. Teaching language: English and Arabic (bilingual assessment; academic Arabic required for AR-medium tracks). Actual time-to-complete depends on mode and any recognised prior learning.
This is a fully online award. You study from your country. No student visa and no campus relocation are required.
Degree tuition for this award is published as £0 / tuition-free on the online pathway. Examination or administrative fees may apply at checkout — never an annual tuition invoice. Check the Fees page for any extras.
Requirements are grouped on this page (academic, English, documents). Equivalent qualifications are considered. English may be waived after prior English-medium study.
Assessment is typically a mix of coursework, projects, and examinations. Doctoral awards include a thesis or dissertation and an oral examination. Details sit in the programme specification and module outlines.
Recognition of the award for local employment, professional licence, or ministry attestation is decided by your employer or regulator. Arab Leadership University publishes verification pages for certificates. We do not claim automatic equivalence in every country.
Start an application on this website. Progress is saved from the first step. Admissions: admissions@aleaderuni.com.
Recognised & Accredited
| 3 · 30 h |
| ALX72206 | Integrated Marketing Communications & Media Integrated Marketing Communications & Media (ALX72206) is a 3-credit course on MSc Marketing & Digital Transformation, with 30 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Integrated Marketing Communications & Media as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.
| 3 · 30 h |
| ALX72207 | Pricing, Revenue & Product Marketing Pricing, Revenue & Product Marketing (ALX72207) is a 3-credit course on MSc Marketing & Digital Transformation, with 30 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Pricing, Revenue & Product Marketing as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.
| 3 · 30 h |
| 3 · 30 h |
| ALX72210 | Customer & Digital Transformation Customer & Digital Transformation (ALX72210) is a 3-credit course on MSc Marketing & Digital Transformation, with 30 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Customer & Digital Transformation as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.
| 3 · 30 h |
| ALX72211 | Sustainable & Inclusive Marketing Sustainable & Inclusive Marketing (ALX72211) is a 3-credit course on MSc Marketing & Digital Transformation, with 30 notional learning hours. By the end, students can draw the system, name the constraint that binds it, and compare two responses, using Sustainable & Inclusive Marketing as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a system description, an indicator note, and a project option paper. Seminar time is for the decision, not for reading the materials aloud. Assessment is a recommendation for one decision, with the evidence and the downside. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone. This course does not confer a professional engineering licence.
| 3 · 30 h |
| 3 · 30 h |
| ALX72214 | Writing for the C-Suite Writing for the C-Suite (ALX72214) is a 3-credit course on MSc Marketing & Digital Transformation, with 30 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Writing for the C-Suite as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.
| 3 · 30 h |
| ALX72215 | Marketing Capstone Project Marketing Capstone Project (ALX72215) is a 3-credit course on MSc Marketing & Digital Transformation, with 30 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Marketing Capstone Project as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.
| 3 · 30 h |