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Build brands and growth systems that compound
Online only
Marketing leadership today requires more than campaigns: it requires coherent brand systems, experimental growth engines and analytical clarity. This MSc develops end-to-end marketing capability — from consumer insight and brand architecture to digital channels, pricing, attribution and reputation stewardship. Teaching methods blend classic brand strategy schools with contemporary platform growth practices. Capstones produce a brand strategy and go-to-market plan assessed by faculty and industry practitioners.
Distinct from the shorter Graduate Certificate in Digital Marketing, this degree delivers full postgraduate market depth suitable for brand lead, growth lead and CMO-track careers. Credits and methods align with professional expectations in agency and in-house environments.
Faculty spotlight
Professor Emma Laurent leads brand architecture studios; industry fellows from agency networks run live campaign critiques.
Study online
Every programme can be completed fully online with zero tuition fees — study from anywhere in the world.
| Code | Course | Credits |
|---|---|---|
| MKT501 | Marketing Strategy & Value Creation Market orientation, competitive strategy and marketing planning systems.
| 3 |
| MKT502 | Consumer Behaviour & Decision Psychology Psychological and social drivers of buyer behaviour.
| 3 |
| MKT503 | Brand Equity, Architecture & Positioning Building and managing brand systems and portfolios.
| 3 |
| MKT504 | Marketing Research & Insights Methods Qualitative and quantitative research design for decisions.
| 3 |
| Code | Course | Credits |
|---|---|---|
| MKT505 | Digital Marketing, Content & Platform Growth Owned, earned and paid digital growth systems.
| 3 |
| MKT506 | Integrated Marketing Communications & Media Campaign architecture across media channels.
| 3 |
| MKT507 | Pricing, Revenue Management & Product Strategy Pricing power, packaging and product marketing interfaces.
| 3 |
| MKT508 | Marketing Analytics, Attribution & Experimentation Measurement systems for modern marketers.
| 3 |
| Code | Course | Credits |
|---|---|---|
| MKT601 | Brand Leadership, Reputation & Crisis Stakeholder reputation, issues management and brand recovery.
| 3 |
| MKT602 | Sustainable Marketing & Inclusive Branding Marketing under climate, equity and authenticity expectations.
| 3 |
| MKT603 | MSc Marketing Capstone Brand Project Full brand and GTM plan with research base and measurement plan.
| 6 |
Recognised & Accredited
