LoadingLoadingLoadingLoadingDual Bachelor of Arts (2 Diplomas) — Conferred jointly with Arab Leadership University (ALU) & The American University in Cairo (AUC Network)
الجامعة الأمريكية بالقاهرة (مصر)
Online only
An innovative undergraduate curriculum integrating digital storytelling, multi-platform journalism, crisis communication, and corporate brand positioning for the Arab media landscape. Students earn 2 independent accredited diplomas with a 65% / 35% international credit split. BA in Digital Media & Strategic Communications (Dual Award) is taught as one award, not a list of unrelated modules. The published length is 36 months, and the credit total is 120. Students move from Methods in BA in Digital Media & Strategic Communications through Methods in BA in Digital Media & Strategic Communications; Cases in BA in Digital Media & Strategic Communications; Practice in BA in Digital Media & Strategic Communications; Project in BA in Digital Media & Strategic Communications; Methods in BA in Digital Media & Strategic Communications (BAX-D202), and finish on Methods in BA in Digital Media & Strategic Communications (BAX-D202). Each course has a question, a method, and a submission. In this field, students justify a marketing decision with evidence rather than a slogan. Reading is a brief, a channel note, and a measurement plan. The artefact a marker expects is a campaign or content recommendation with audience, channel, and measure. The award is built so that a graduate can do the following in practice: Conferral of two independent Bachelor of Arts diplomas upon graduation Mastery of bilingual media production across digital, video, and interactive channels Workshops led by prominent Arab editors, communications directors, and media strategists Teaching assumes the student can read a source, attempt a problem before the seminar, and revise after feedback. Attendance at live seminars is part of the design. The capstone or final course must use the methods of the earlier courses; a project that ignores them does not pass. The pages for each course name the topics that are examined. Those topics are the syllabus. A brochure line is not a substitute for them.
Study online
Tuition is free. Examinations are free. There is no exam fee. Study from anywhere in the world.
| Code | Course | Credits · hours |
|---|---|---|
| BAX-D101 | Methods in BA in Digital Media & Strategic Communications Methods in BA in Digital Media & Strategic Communications (BAX-D101) is a 20-credit course on BA in Digital Media & Strategic Communications (Dual Award), with 200 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Methods in BA in Digital Media & Strategic Communications as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.
| 20 · 200 h |
| BAX-D102 | Cases in BA in Digital Media & Strategic Communications Cases in BA in Digital Media & Strategic Communications (BAX-D102) is a 20-credit course on BA in Digital Media & Strategic Communications (Dual Award), with 200 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Cases in BA in Digital Media & Strategic Communications as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.
| |
| BAX-D103 | Practice in BA in Digital Media & Strategic Communications Practice in BA in Digital Media & Strategic Communications (BAX-D103) is a 20-credit course on BA in Digital Media & Strategic Communications (Dual Award), with 200 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Practice in BA in Digital Media & Strategic Communications as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.
|
| Code | Course | Credits · hours |
|---|---|---|
| BAX-D201 | Project in BA in Digital Media & Strategic Communications Project in BA in Digital Media & Strategic Communications (BAX-D201) is a 30-credit course on BA in Digital Media & Strategic Communications (Dual Award), with 300 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Project in BA in Digital Media & Strategic Communications as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.
|
Modules are assessed through a published mix of coursework, applied projects, and examinations. Exam windows are announced in advance so students in other time zones are not forced into overnight sittings. Alternative arrangements are available where documented.
The published duration is 36 months. Teaching language: Arabic / English. Actual time-to-complete depends on mode and any recognised prior learning.
This is a fully online award. You study from your country. No student visa and no campus relocation are required.
Degree tuition for this award is published as £0 / tuition-free on the online pathway. Examination or administrative fees may apply at checkout — never an annual tuition invoice. Check the Fees page for any extras.
Requirements are grouped on this page (academic, English, documents). Equivalent qualifications are considered. English may be waived after prior English-medium study.
Assessment is typically a mix of coursework, projects, and examinations. Doctoral awards include a thesis or dissertation and an oral examination. Details sit in the programme specification and module outlines.
Recognition of the award for local employment, professional licence, or ministry attestation is decided by your employer or regulator. Arab Leadership University publishes verification pages for certificates. We do not claim automatic equivalence in every country.
Start an application on this website. Progress is saved from the first step. Admissions: admissions@aleaderuni.com.
Recognised & Accredited
| 20 · 200 h |
| 20 · 200 h |
| 30 · 300 h |
| BAX-D202 | Methods in BA in Digital Media & Strategic Communications (BAX-D202) Methods in BA in Digital Media & Strategic Communications (BAX-D202) (BAX-D202) is a 30-credit course on BA in Digital Media & Strategic Communications (Dual Award), with 300 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Methods in BA in Digital Media & Strategic Communications (BAX-D202) as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.
| 30 · 300 h |